With his NUS BBA marketing degree(Dean's List Top 5%), Alex understands the importance of delivering the marketing message & creating the perfect branding through engagement -especially the creative use of jingles & theme songs.

As a jingle writer-composer, he produces catchy tunes & memorable lyrics. Top of that, creating the perfect Show Production to musical writing skills to Choreography, makes the most memorable & impressive Campaign/ Product Launches.  

Alex composes & conceptualises this interesting "DO THE DOUBLE DEGREE" JINGLE & MARKETING CAMPAIGN for KAPLAN, an educational institution looking for fresh new ideas ---An original FLASH MOB!!!

Alex wrote, sang & performed this original song, in CATCHY, MODERN POP-inspired style, for SINGAPORE TOURISM BOARD called "WELCOME TO YOUR SINGAPORE!" complete with a rap!!!

 Currently in 2015, ALEX has just written the new 2015 ERA theme song/jingle as well as the Kopitiam Theme Song for the 4th Consecutive Year!!!

The new ERA song- rousing inspirational song with a modern feel- it's about integrity, service & togetherness!   

Alex writes & produces KOPITIAM's 25th ANNIVERSARY SONG-@Kopitiam, in a Latin-inspired celebration song! Many more Kopitiam songs with Latin Ballroom, Waltz feel here


Alex wrote & performed this heartwarming &  touching NURSES' DAY SONG for JURONG HEALTH, called THANK YOU!


Alex wrote & sang this JAZZY, BOSSA NOVA JINGLE for GOODRICH GLOBAL's luxurious designer lines of wallpaper, carpets & coverings!




My gift to you!!! Get a FREE mp3 Track here: 

Need a Special Showtime???

Contact Alex to specially create 1 for you-from Songwriting to performing it-Anything is possible!!!

Alex can sing & play on ukulele

& dance the Hawaii Hula too!

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ALEX's New Fun DnD Showreel

Why Alex is 1 of Singapore's funniest Emcees

Click to download this video(then right save as) 

Multi-lingual Emcee-Singer Alex

Fluent in English & Chinese, can converse in Malay & in dialects

Sing in all 4 Official SG Languages, in dialects & many more other languages-Japanese, Vietnamese, Spanish, French, Italian, Arabic, Thai etc  

Alex is learning Korean at the moment 안녕하세요 !

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Alex just returned from Shanghai


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